While most of the auto industry is turning to SUVs, satisfying the small-car market with subcompact crossovers, many drivers are wondering what will happen to the sedans. Unlike many of its competitors, General Motors plans to keep its sedan segments alive and well.
This news from GM came on the heels of Ford’s announcement that it plans to stop producing sedans for the next few years. GM isn’t worried — in fact, the company is glad for the reduced competition. Though GM, particularly Chevy, will invest less into sedans in the coming years, General Motors Sedans aren’t going anywhere in the long term.
According to Steve Majoros, the marketing director for cars and crossovers at Chevy, sedans are “a pretty big opportunity for [the company]” now that their drop in popularity is causing a drop in production by other automakers. Chevy is happy to be the brand buyers turn to for sedans.
GM sees sedans as entry-level cars: small, affordable, and great for young adults, as well as singles just out of college. To add appeal to its sedan lineup, Chevy will add the premium RS trim to the latest version of the Malibu, which will help it compete with popular sporty sedans in the segment.
Stop by Richard Karr Buick GMC to test-drive your favorite Chevy sedan model.