While most of the auto industry is turning to SUVs, satisfying the small-car market with subcompact crossovers, many drivers are wondering what will happen to the sedans. Unlike many of its competitors, General Motors plans to keep its sedan segments alive and well.
This news from GM came on the heels of Ford’s announcement that it plans to stop producing sedans for the next few years. GM isn’t worried — in fact, the company is glad for the reduced competition. Though GM, particularly Chevy, will invest less into sedans in the coming years, General Motors Sedans aren’t going anywhere in the long term.
According to Steve Majoros, the marketing director for cars and crossovers at Chevy, sedans are “a pretty big opportunity for [the company]” now that their drop in popularity is causing a drop in production by other automakers. Chevy is happy to be the brand buyers turn to for sedans.
GM sees sedans as entry-level cars: small, affordable, and great for young adults, as well as singles just out of college. To add appeal to its sedan lineup, Chevy will add the premium RS trim to the latest version of the Malibu, which will help it compete with popular sporty sedans in the segment.
Jay Leno’s Garage, hosted by Jay Leno, routinely reviews and features classic cars and motorcycles. This past February, fans of GM and the brand’s glorious past got a treat: a historic GM vehicle—the 1938 Buick Y Job—made an appearance on the show, rolling up and looking classic and sleek alongside General Motors’ president of Global Design, Michael Simcoe.
The 1938 Buick Y Job was the first-ever concept car. Concept cars differ from production vehicles, as they are never intended for production for public use. Rather, they typically debut innovative, state-of-the-art technology and design, providing a sneak peek into what’s to come from the automaker. There are only seven Buick Y Job models, and that’s why it’s so remarkable that one was featured on Jay Leno’s Garage. As Leno said on the show, “[This is] probably the most famous car in the history of General Motors.” No one quite knows how the concept car got its name, but some speculate that it has to do with “Y” meaning prototype within the aerospace industry, or that it indicates a step beyond traditional “Project X” products.
The Buick Y Job makes quite an impression, featuring a low and long body that looks properly sophisticated. It featured innovative technology for its time, including power windows, a power-retractable roof, and an automatic transmission in place of the clutch pedal.