General Motors Files Trademark for New Buick Crossover

New Buick Crossover

General Motors recently filed an application to trademark the Enspire name. The application indicates the manufacturer may have plans to introduce a new Buick crossover to the United States market.

According to the application, General Motors plans to use the trademark on a new vehicle. This is the second time the automaker has filed an application for the Enspire name. The first application was filed back in 2015.

This news is not entirely a surprise, considering that the automaker recently unveiled an Enspire crossover concept in China. Chinese drivers applauded the sleek styling and advanced infotainment and safety technologies of the model.

We don’t know much about the potential new Enspire vehicle, but we can assume a few things based on the Chinese Enspire concept. The upcoming crossover will share the E2 platform the Buick Regal currently rides on. The model will include advanced safety systems, like Automatic Park Assist. The new Buick model will likely be the same size as the range-topping Envision. The Enspire will stand on its own as a top-tier trim with more luxurious amenities and technologies.

Current projections indicate the new Buick Enspire will arrive sometime in 2019 and 2020. While you wait for this model’s U.S. release, why not stop by Richard Karr Buick GMC to test-drive one of our other shiny new Buick models?