Auto shows are a big part of the automotive industry. They give automakers a chance to show off their latest models along with concepts that spawn ideas for future vehicles. One of the biggest shows here in the U.S. has long been the North American International Auto Show (NAIAS) held in Detroit.
For years, NAIAS, or the Detroit Auto Show, has been held in January. Recently, however, General Motors has been pushing to hold the Detroit Auto Show in June.
One reason GM wants to push the show to June is so that it aligns with two other auto-themed events, the Belle Isle and Detroit Grand Prix. With the change, it would be part of what Tony Cervone, GM’s senior vice president of global communications, calls a “massive festival of automotive.”
By coinciding with the other events, it could potentially draw in more spectators who came for the Grand Prix but want to catch the auto show while they are in the city. It could also help boost participation from other automakers, especially since some big brands have already disengaged from the show for 2019.
There are, however, some downsides to moving the show. The first could be a nightmarish parking situation with all the traffic from all of the automotive events. The second would be the potentially higher cost of hosting the show in June because of air conditioning costs for the large expo center.
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