When it comes to customer satisfaction, we here at Richard Karr Buick GMC can attest that few brands do it better than Buick – and J.D. Power seems to agree. The automotive experts at J.D. Power recently named Buick the first-ever mass-market auto manufacturer brand to receive its new Total Ownership Experience award.
To earn this award, automotive brands must offer customers an excellent experience through all stages of the vehicle buying and ownership process. The winners of the award are decided after being reviewed in five categories: sales, appearance, service, long-term reliability, and initial quality.
According to Doug Betts, senior vice president of global automotive at J.D. Power, “We continue to examine every aspect of customers’ opinions on vehicle sales, quality, and dependability, as well as dealership customer service. Addressing these areas effectively creates repeat buyers and brand advocates, so it’s important for manufacturers and dealers to listen, learn, and continue to evolve with the times.”
The Total Ownership Experience award only goes to brands that do well in five other studies from J.D. Power: Execution and Layout (APEAL), Automotive Performance, Customer Service Index (CSI), Initial Quality Study (IQS), Sales Satisfaction Index (SSI), and Vehicle Dependability Study (VDS).
Buick managed to come out on top in last year’s J.D. Power Sales Satisfaction Index and Customer Service Index as well.
To experience the incredible lineup from award-winning Buick, stop by Richard Karr Buick GMC.