Buick Announces 24 Hours of Happiness Promotion

Sometimes drivers experience love at first sight, and other times they need time to get to know their new car. Fortunately, Buick is giving prospective buyers all the time they need with the brand’s new 24 Hours of Happiness promotion, which allows shoppers to take a car home for 24 hours to truly get a feel for it.

According to a recent AutoTrader.com survey, 88% of car buyers won’t purchase a new car without test driving it first, and a majority of them wanted less pressure while taking their vehicle for a test spin. The “24 Hours of Happiness” promotion is designed to reduce that stress and increase joy.

“From the refined and sculptural design of our vehicles, to the environment of our showrooms, to our award-winning customer service, happiness and a sense of well-being are inherent in everything we do,” said Buick executive Duncan Aldred.

Buick’s also encouraging drivers to actively increase their happiness, through everything from in-car fragrance recipes to yoga instructions. In a new video, Israeli model, television host, actress and businesswoman Bar Refaeli demonstrates some of the yoga poses you can do with the new Buick Verano during your happiness-filled 24 hour test drive. Take a look for yourself:

Don Draper’s Cadillac Coupe DeVille from Mad Men Auctioned Off

Although he wasn’t exactly Father of the Year, Mad Men character Don Draper did epitomize cool, from his rakish good looks, to his commanding boardroom presence, to his impeccable taste in cars. Is it any wonder he drove a Caddy?

In the last few seasons of the acclaimed AMC drama, Don (played by Jon Hamm) drove a gorgeous silver 1965 Cadillac Coupe DeVille. Recently, the classic car used in the show was auctioned off on Screenbid along with over 1,000 other props from the show. Everything from Don’s magazine rack (which sold for $850) to Roger Sterling’s electric razor (a steal at $200) was purchased by the show’s super-fans.

The true big-ticket item, though, was the DeVille, which ended up selling for $48,980 ($39,500 for the car, plus a 24% commission for auction host Screenbid). That’s more than three times what an average 1965 Cadillac Coupe DeVille is valued at ($13,000), so obviously being driven by Don Draper (or Jon Hamm) has increased the vehicle’s value exponentially in the eyes of some fans.

Looking for a Cadillac that still oozes sophisticated cool, but features some more modern amenities? Check out our current lineup here at Richard Karr Motors.