Sometimes drivers experience love at first sight, and other times they need time to get to know their new car. Fortunately, Buick is giving prospective buyers all the time they need with the brand’s new 24 Hours of Happiness promotion, which allows shoppers to take a car home for 24 hours to truly get a feel for it.
According to a recent AutoTrader.com survey, 88% of car buyers won’t purchase a new car without test driving it first, and a majority of them wanted less pressure while taking their vehicle for a test spin. The “24 Hours of Happiness” promotion is designed to reduce that stress and increase joy.
“From the refined and sculptural design of our vehicles, to the environment of our showrooms, to our award-winning customer service, happiness and a sense of well-being are inherent in everything we do,” said Buick executive Duncan Aldred.
Buick’s also encouraging drivers to actively increase their happiness, through everything from in-car fragrance recipes to yoga instructions. In a new video, Israeli model, television host, actress and businesswoman Bar Refaeli demonstrates some of the yoga poses you can do with the new Buick Verano during your happiness-filled 24 hour test drive. Take a look for yourself: