Sometimes drivers experience love at first sight, and other times they need time to get to know their new car. Fortunately, Buick is giving prospective buyers all the time they need with the brand’s new 24 Hours of Happiness promotion, which allows shoppers to take a car home for 24 hours to truly get a feel for it.
According to a recent AutoTrader.com survey, 88% of car buyers won’t purchase a new car without test driving it first, and a majority of them wanted less pressure while taking their vehicle for a test spin. The “24 Hours of Happiness” promotion is designed to reduce that stress and increase joy.
“From the refined and sculptural design of our vehicles, to the environment of our showrooms, to our award-winning customer service, happiness and a sense of well-being are inherent in everything we do,” said Buick executive Duncan Aldred.
Buick’s also encouraging drivers to actively increase their happiness, through everything from in-car fragrance recipes to yoga instructions. In a new video, Israeli model, television host, actress and businesswoman Bar Refaeli demonstrates some of the yoga poses you can do with the new Buick Verano during your happiness-filled 24 hour test drive. Take a look for yourself:
Apple CarPlay capability will be making its way to some new 2016 Buick and GMC models! The new technology will improve driver-car integration and safety because you will no longer be tempted to use a cell phone while driving.
The new technology will be available in 2016 Buick Regal and LaCrosse models, as well as the 2016 GMC Canyon, Yukon and Sierra. Apple CarPlay will run though the IntelliLink system set up in each car, allowing the drivers to have their smartphone features on the touchscreen interface.
Duncan Aldred, Vice President of Buick and GMC Sales & Marketing, said, “Buick understands the importance of connectivity integration in everyday life and this new connection technology provides drivers with a smart and simple way to have all the conveniences of their mobile devices safely at their fingertips.”
If you want more information about the upcoming technology, visit us at Richard Karr Motors. We’d also love to hear what you think about Apple CarPlay, so be sure to tell us in a comment below!
For General Motors, offering the best fuel efficiency possible is important, which is why the American carmaker now offers General Motors’ eAssist technology in a variety of GM vehicles. Through a combination of different functions, the eAssist technology reduces fuel consumption, increasing the length of time between visits to the gas pump and decreasing the strain gas puts on your wallet.
The eAssist technology uses both Stop-Start engine capability and a 115-volt lithium-ion battery, which powers a 15-kW electric motor-generator. This allows the engine to stop running in certain conditions, saving a significant amount of fuel. Though the engine stops, the vehicle’s steering, radio, and interior functions all continue to run. As the brake pedal is released, the engine restarts itself, allowing it to accelerate at a normal rate. The eAssist system even uses the electric motor-generator to help the vehicle accelerate under hard acceleration or at cruising speed.
Other enhancements of the system include underbody aerodynamics, which streamline the car, along with wheels and tires that are optimized for performance and fuel efficiency. For more information on General Motors’ eAssist technology, contact Richard Karr Motors today!
As millions of college basketball fans across America gear up for the annual March Madness tournament, Buick has decided to have its own version of the tournament. The American carmaker has developed its own “Sweet 16” bracket that pits 16 trick-shot artists against each other in a new Buick.com promotion.
The Buick March Madness Tournament asks the public to vote for the best trick shots in head-to-head matchups and the competition is fierce! Competitors include four-year-old Trick Shot Titus, who has drawn millions of views on YouTube, along with dunk specialists Team Flight Brothers and the Dunking Devils.
“They’re pretty incredible,” said Molly Peck, Buick’s director of marketing and advertising. “It’s going to be a hard time selecting one to win. Some are amazing feats of coordination, some are amazing feats of physics.”