The 2019 GMC Sierra marks a new generation for the Sierra pickup, and with it come several changes, including new engine options with new Dynamic Fuel Management. Perhaps most notably, however, the 2019 Sierra 1500 boasts the new MultiPro™ tailgate, the one and only of its kind. This unique tailgate boasts six distinct functions that make loading and unloading cargo from the bed — as well as accessing the cargo bed — much easier.
Those six functions include:
- Primary Gate
- Primary Gate Load Stop
- Easy Access
- Full-Width Step
- Inner Gate Load Stop
- Inner Gate with Work Surface
To celebrate this new pickup truck feature that no competitor is offering, the automaker ran a commercial during major football games. The new GMC Sierra ad, called “Anthem,” shows off the versatility of this MultiPro tailgate.
The ad, though unconventional, creatively shows off this innovative feature. The ad features drivers of competing trucks detaching their tailgates. Together, they journey to a hill, while singing Steam’s “Na Na Hey Hey Kiss Him Goodbye.” At the crest of the hill, they find the GMC Sierra 1500 with its owner, showing off the six unique functions of the tailgate.
Fortunately, you don’t have to summit a mountain to check out the new MultiPro™ tailgate. Just come in to Richard Karr Buick GMC, and check out the Sierra 1500.