Have you ever been sitting in a coffee shop and thought to yourself, “I wish I could peruse interesting and informative exhibits on various Cadillac models while I drink this double-shot cortada”? If so, you got your wish! You’ll just have to take a road trip to New York City to fulfill it. Could you think of any better excuse to hit the road?
Cadillac recently moved their headquarters from the Motor City to the City That Never Sleeps. The all-new Cadillac House will be a 12,000-square-foot space, which means it should have no trouble accommodating everything Cadillac hopes to hold there, namely, events, vehicle exhibits and most importantly, a coffee shop.
— CB Previews (@CBPreviews) June 6, 2016
But when you visit, don’t expect some austere warehouse space. This is Cadillac, after all: the Cadillac House was designed by global design firm Gensler. Oh, and don’t expect just “car stuff”—Cadillac has asked Visionaire, an edgy art publication, to put up new interactive art installations quarterly.
According to Uwe Ellinghaus, chief marketing officer for Cadillac, the purpose of the Cadillac House in New York City is simple. The new experience center is “an exciting opportunity to bring to life the brand’s unique passion and perspective for beyond the automotive space.”