As millions of college basketball fans across America gear up for the annual March Madness tournament, Buick has decided to have its own version of the tournament. The American carmaker has developed its own “Sweet 16” bracket that pits 16 trick-shot artists against each other in a new Buick.com promotion.
The Buick March Madness Tournament asks the public to vote for the best trick shots in head-to-head matchups and the competition is fierce! Competitors include four-year-old Trick Shot Titus, who has drawn millions of views on YouTube, along with dunk specialists Team Flight Brothers and the Dunking Devils.
“They’re pretty incredible,” said Molly Peck, Buick’s director of marketing and advertising. “It’s going to be a hard time selecting one to win. Some are amazing feats of coordination, some are amazing feats of physics.”